The topic of digital marketing is quickly increasing and offers a wide range of applications. People may find it difficult to know where to begin with their digital marketing plan as a result of this.

A social media campaign or content creation could be someone’s first step. Digital marketing is a collaborative endeavor between platforms, tools, planning, execution, and all of those things in a highly diverse environment.

So, here I will address your common query about how many main pillars of digital marketing there are. Together, if you see there are 5 pillars of marketing strategies significantly. These will therefore be the primary objectives covered in this blog post.

I’ll describe each pillars of digital marketing in a summarized yet insightful way! 

Top 5 Pillars of Digital Marketing


1. Search Engine Optimization (SEO)

SEO ranks first among the top 5 pillars of marketing strategy. Consumers in today’s world frequently use Google to find goods and services. If your services aren’t included on the search engine, they aren’t likely to interact with you.

Because they want as many people as possible to notice them on the first results page, businesses place high importance on SEO. Ensure that everyone interested in your subject or sector is directed to your website and interacts with it once they are there.

For instance, simply type a phrase or sentence into Google’s search bar to get results. On the SERP, a list of “organic” and “paid” results is available. It would be beneficial if you also used keywords in the titles, headings, and body copy of your web pages.

2. Email Marketing 

The next strategy is using email marketing. It is the act of informing prospective clients via email about the products and services offered by a business. One of the most common methods for getting leads is email marketing.

You can monitor who has read or deleted your email, so you can modify it as necessary. It could be marketing- or sales-focused, or it could be designed to increase brand recognition.

This entails a business sending professional emails to a target market that they believe will be interested in the goods and services offered. Making the target audience choice is a helpful first step in email marketing opportunity creation.

Then, you can either buy external databases or compile a list of potential contacts internally. This kind of digital marketing is one of the more effective means of advertising.

3. Pay-per-Click Advertising (PPC)

PPC ranks third on the list of marketing strategies. You may have noticed several advertisements directly below the search bar. These are known as pay-per-click (PPC) advertisements.

Pay-per-click advertisers on the internet must make payments each time one of their ads is clicked. The advertiser decides on a daily spending limit and the highest cost per click (CPC) they are prepared to accept.

Based on these criteria, the algorithm then selects and displays the top-ranking ads on the screen.

4. Analytics

Although statistics can be daunting, the facts are in the numbers. They show how effective your digital marketing strategy is and where adjustments need to be made.

You require conversion tracking on all of the channels where you advertise for conversion rate optimization (CRO) to be successful using analytics. There are several premium tools available for data analysis.

However, I advise using Google Analytics and Google Search Console. The largest search engine itself, Google Search Console, provides a clearer picture of each user’s trip. It can track conversions.

You may keep track of what happens once a customer clicks on your advertisement or link using GSC.

5. Utilizing Social Media (SMM)

Social media marketing is the final pillar of our digital marketing strategy. You must produce material to keep your social media accounts active; thus, this is essentially a form of content marketing.

It goes well beyond just creating and sharing information, though, and is therefore regarded as one of the foundations of digital marketing in and of itself. You belong to a community as a social media user, and your brand must interact with that community.

This is interacting with your followers on social media as people, not just as clients, by responding to their comments and messages. Creating a multi-channel digital marketing approach has many advantages, including the following:

Quick Tip: Top 5 Advantages of using the Pillars of Marketing Strategies

It is seen that there are numerous advantages to using different pillars of marketing strategies. Here, I have highlighted some of the top benefits of using these multi-channels of marketing.

  1. It increases customer outreach to new audiences.
  2. It increases brand recognition and visibility.
  3. It improves customer engagement and results in better customer relationships.
  4. It improves ROI and increases revenues.
  5. It leads to more expansion and achievement.

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Bottom Line

The digital marketing sector is always evolving and expanding as new trends emerge. If you want to keep up, your marketing plan must always be innovative.

Your company will succeed in the market if you concentrate on the various methods and strategies I have discussed. But keep in mind how your customers are being treated.

Engage your users, be open and honest with them, and give them a better experience than your rivals. By taking those simple measures, you’ll be able to surpass your rivals and their websites.