In the age of social media, a brand must be approachable on the same social media platforms where its target customers are. Providing customer service on popular social media platforms such as WhatsApp, Instagram, Twitter, and Facebook is of paramount importance for a brand’s success.  Using ...

Before we dive into how you can use Twitter to generate leads for your business, understand why using social media platforms such as Twitter are useful for you. One of the best social media platforms out there, Twitter should be on your radar for lead generation. Twitter has a monthly active user ba...

Social media has become one of the non-negotiables in everyone’s lives. If you are building your brand or planning to grow on popular social media platforms such as Instagram, you need to have a strategic plan in place.  It’s easier in theory to have a strategy in place when it comes to soc...

Today, the world has reached a point where everything from brand marketing to home delivery can be operated at your fingertips, and thanks to the internet for providing all such comforts. Nowadays, there is a new trend of becoming influencers and people also get paid for the work they do on social m...

Social Media is a fast-evolving space exploding with fresh strategies, campaigns, and influencing tactics every single day. No doubt, it is important for any social media campaign to be successful, it needs to be reactive and out of the box.  However, when it comes to social media, it is equall...